The POREfessional Foundation
With the launch of Benefit’s new POREfessional Foundation, The goal was to produce a comprehensive library of campaign assets that showcased the product’s 40-shade range and its key benefits while keeping the content social-first, globally adaptable, and visually iconic.
The Challenge:
Lead a high-volume, high-impact shoot that could serve every channel from product pages to TikTok trends, on a tight timeline and within budget.
My Role:
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Built a detailed production timeline and shot schedule, managed creative reviews, and coordinated cross-functional approvals with Global Marcom, Product Innovation, and Creative.
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Sourced and negotiated contracts with photographers, stylists, glam, and video crew. Led casting for a diverse 40-shade model lineup that reflected our global audience.
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Oversaw all on-set logistics — from call sheets and talent scheduling to real-time shot list adjustments ensuring the shoot stayed on time and within budget.
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Managed the editing and review process, routed feedback, and delivered final assets formatted for social, digital, retail, and global markets.
Results
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Results *
Delivered 120+ assets across photo, video, and social.
All 40 shades were represented and featured in global marketing campaigns across 30+ markets.
The launch content contributed to one of the brand’s fastest-selling complexion launches, hitting early sales goals within weeks.
Social-first assets were adopted by regional markets and repurposed across influencer, paid media, and retailer platforms.