Pore Care Launch
As Benefit prepared to re-enter the skincare category with the launch of The POREfessional Pore Care line, the brand needed a suite of premium campaign assets to introduce the line globally. The goal was to create high-impact visuals and storytelling content that showcased the product benefits, communicated the science behind the formulas, and supported marketing efforts across digital, retail, and social platforms.
The Challenge:
Produce elevated model photography and hero product videos to anchor the launch and then bring those assets to life at a global influencer event designed to generate social buzz, press coverage, and consumer excitement.
My Role:
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Produced all model photography and hero product videos, managing pre-production, talent casting, vendor negotiations, on-set logistics, and post-production delivery.
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Partnered with Global Marcom, Creative, and Product Innovation teams to ensure assets highlighted the product benefits and supported campaign messaging across all platforms.
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Leveraged hero assets as part of the event creative and helped produce content on site by overseeing capture of social videos and influencer-driven moments optimized for TikTok and Instagram.
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Coordinated final edits, routed approvals, and built a toolkit of assets for use across global markets, PR campaigns, paid media, and brand-owned channels.
Results
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Results *
Delivered a library of premium model photography and product video assets that became the creative foundation of the Pore Care launch.
Captured and delivered 100+ pieces of social and event content, fueling global buzz and creator engagement.
Contributed to one of Benefit’s most successful new-category launches, helping establish POREfessional Pore Care as a hero skincare line.
Campaign content was adopted by 30+ regional markets and leveraged across organic, paid, and influencer channels.